Kayak Marketing Blog | Digital Strategy (6)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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Who Is Setting the Tone for Your Online Reputation?
Online reputation is a big subject that’s only getting bigger. We have already seen in the last few years that having lots of positive reviews and feedback around your business can encourage business… and that, conversely, even a single bad review can damage it (big time).
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Plan Run Evaluate Improve Your Marketing Efforts
If part of your job involves helping your company to find new customers, especially over the Internet, then there’s a good chance you’ve been hearing a bit of chatter about agile marketing or agile web development.
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5 Reasons Why Business Leaders Need to Be Social
With graduation season upon us, the team at Kayak can look back on the past few years with a great deal of pride. We might not be donning robes, handing out diplomas, or giving commencement speeches, but we have trained a lot of business people in the practice of "being social" on social media.
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Why The Customer is Not Always Right
I don’t know if whomever came up with the expression, “the customer is always right”, is more deserving of our scorn or pity. This misguided soul must have had a challenging time running their business, catering to every client's wish and whim.
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Is User Generated Content a Shot at Fame, Fortune, and Marketing Glory?
Hardly a week goes by when I don't come across some kind of request from a company or organization asking for speculative work submissions (also known as "spec" creative, co-creation, or user-generated content).
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Don't Shortcut Your Knowledge Investment: Think Solutions Before Tools
Fill in the blank: “If I were just able to use a ______________ tool, my problems would be solved in an instant.”
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Why My Contact Form Is Not The Best Place to Pitch Me
Here at Kayak, we have a pretty open stance about ethics when it comes to sales and marketing – we prefer an inbound, attraction-based approach where prospects seek us out based on our being helpful and valued. We’re simply not in the habit of thrusting ourselves into the faces of prospects.
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Slave-Free Since Always: No Unpaid Marketing Interns
One thing you’ll notice if you stop in to see us at Kayak, is that our team is quiet eclectic. From young people to industry vets, we run the gamut. What you won't see though, are unpaid marketing interns.
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Are You Outsourcing The Social Aspects of Your New Business Efforts?
One of the more common sentiments shared at Social Shake-Up in Atlanta – and a personal cause of mine – was the advice not to outsource your social media and customer relations communications to a third party.
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Is This What the Collaborative Economy Looks Like?
The Collaborative Economy – a keynote at Social Shake-Up with Jeremiah Owyang – left an unexpected impression on me that’s had me thinking for weeks.
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Is Your Business Website Collecting Dust?
When you use your own website every day, it can be hard to notice anything wrong with it. It looks just the way you wanted it to and nothing seems out of place, so why would you need to make any changes?
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5 Social Listening Hacks for Twitter
The power of Twitter is that, as a platform, there is so much to be found - new connections, weird facts, and business opportunities abound. It's important to know what to listen to.
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Is Your Business Website Up to Code with Google?
Although many in the SEO and online marketing industry like to speak about Google's algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only to a chosen few who spend their days meditating in silence, the reality is actually a lot more mundane. Even if we don't know exactly what Google wants from a website, we've had a pretty good idea for several years about what our visitors want.
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Is Your Website Visitor a Skimmer or a Diver?
Summer's here and people are taking to the water, whether it's rafting down a slow creek or getting out the waterskis. If you're avoiding the sun by staying in the office, there's a take-away we marketers can learn from the people splashing around at the lake: there are the skimmers, and there are divers.
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Turn Prospects into Influencers and Advocates
Quality marketing content turns readers into prospects and prospects into leads. Sometimes, those leads aren't the people making a direct buying decision.
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