Kayak Marketing Blog | Digital Strategy (8)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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Doing the Right Thing in the Digital Age
An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.
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Am I Giving Away My Secret Sauce for High-ROI Websites?
When people first learn that I openly share my high-ROI business website strategies – even with peers (read: competitors) – it is often met with a bit of stunned silence. Then they wonder aloud why I would risk giving away my secrets. No doubt they harbour fears that sharing such important knowledge is pretty much a gift to my competition. But is it really?
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Did You Miss Some of Our Online Marketing Tips in March?
Following are four summaries of well-shared SocialMediaToday.com posts, along with links to each article...
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4 Killer Online Marketing Articles You Might Have Missed...
In an effort to spread Kayak's message of peace, love, and creating really awesome lead generation business websites, we occasionally contribute as regular columnists to other noteworthy blogs.
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7 Ways to Destroy Your Business Website
It can be tough for marketers to balance the need for doing with the necessity of thinking and planning, which is why so many companies have great strategies that they never really get around to executing.
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Do You Need Online Marketing Therapy?
A lot of behaviour theory is built on the assumption that we’ve learned all of the most important things as children. This acceptance of a pre-programmed way of thinking can cause us to make and repeat mistakes.
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SMT: Why Rebuilding a Website Is Like Renovating a House
Upgrading or replacing your website should be as simple as choosing a new template, deciding on a colour scheme, and watching the visitors come flocking in from search engines and social profiles, right?
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6 Tips for Migrating Your Business Website to a New Design
In the last few months, we've shared some of our thoughts around the process of moving websites from one domain to another, and even when to start over altogether.
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4 Do's and Don'ts of Website Navigation Structures
The navigation structure of a website is pretty easy to overlook. After all, most people are going to be able to get from one page to another pretty quickly, right?
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Can Brand New Websites Rank Well on Google?
Not long ago, I wrote an article that suggested, in some very rare cases, that businesses might be better off throwing away an existing web site and moving their focus to a brand-new domain.
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Does your Online Partner Want You to Leave the Nest?
Could your online marketing company be dying to get rid of you and find a little space to breathe?
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The Real Reason Google's Hummingbird Update is Hurting Some Sites
Lately, Google's Hummingbird update has been a hot topic on the web for marketers and SEOs alike. But, we wonder whether this should actually be news at all – Google changes its algorithm all the time.
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7 Things You Might Have Learned About Web Marketing in 2013
One of the greatest things about online marketing is that there is always something new to learn. Of course, learning never comes without effort. That means anything you can do to shorten the curve, is great for your business.
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Is There an Online Marketing Secret Sauce?
Since our launch in 2011, we've been able to overtake an impressive list of established digital agencies and SEOs on Google's rankings, and helped the vast majority of our clients to dramatically increase the numbers of leads they're generating through their own sites as well.
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How to Survive a Hummingbird Bite
It's probably not a coincidence that Google likes to choose cute, cuddly animals and delicate birds to name its search algorithm updates after.
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