Turning Black Earth’s passive web traffic into leads with a focused marketing strategy
Black Earth Humic LP is a company that creates humic products that are highly effective for a wide range of applications in the agricultural, environmental and industrial sectors. The owners are passionate and extremely knowledgeable. Over the years, they have amassed volumes of information on each.
Goals and Objectives
Black Earth came to Kayak looking to update their website. Their original objective was simple, give them a new look and a new website they could manage on their own. But in life, things are rarely simple and often what you want isn’t what you really need.
The more we learned about Black Earth through our discovery process and communications brief, the more we understood how much they could benefit from an inbound marketing website built on the Hubspot platform.