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How a short term web design project with Zedi turned into a long term partnership

zedi-software-placed-bbZedi is a leading North American oil & gas technology and services company in the field of production operations. Their unique combination of award-winning automation, data management, and field and professional services means they can offer complete solutions for the challenges their customers encounter.

Website Design Goals and Objectives

zedi-artificial-lift-software-heroZedi approached KAYAK seeking help developing a simple email campaign. It wasn’t until they saw how KAYAK’s approach to online marketing helped them focus their efforts that they realized how much more they could do with their overall marketing – especially their website.

KAYAK's holistic approach to websites, including aligning campaigns incorporating personalization at every step resonated with the Zedi team.

Upon reviewing key personas – and their content needs – we identified an opportunity to move away from an industry standard 3-column layout, to a 2-column structure that put a bigger focus on content, messaging, and navigational triggers, as well as an opportunity to reconfigure the navigation in an effort to help visitors find the information they were looking for more easily.

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KAYAK worked closely with the Zedi team to coach them on website strategies and offer valuable insight at every step along the way. This allowed the Zedi team to gain understanding on how to more effectively create and deploy email campaigns, how to design pages for SEO and user experience, and how to strategically organize content to assist in smoother user experience. KAYAK worked with the Zedi team for over six months, coaching and mentoring them about how to get the most out of the HubSpot platform their site is on, and how to incorporate inbound marketing to build the business and generate quality leads online.



zedi-mobile-in-phoneThe Zedi and KAYAK were able to work collaboratively to launch their new responsive website (hundreds of pages) saving them thousands of dollars in potential content porting fees, giving them true ownership of their site. This collaborative process allowed them to fully understand HubSpot software and empowered them to confidently execute strategic online marketing efforts moving forward.

Learn more about Kayak's FLOW themes – engineered for lead-gen – on HubSpot and WordPress CMS platforms.

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