Kayak Marketing Blog (4)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

ai copywriting assistant

Should I Use Ai-Assisted Writing Tools?
When I'm stuck in a content rut, it can be helpful to get an outside perspective. That usually means engaging a copywriter, briefing them, and awaiting their first draft.
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keep it simple to earn trust

Why keep it simple, smarty?
At Kayak, we believe that trust sells. And, that transparency, clarity, and affinity remove barriers to trust. I also believe that keeping it simple, smarty, creates fertile grounds for trust-building.
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podcast transcript

We can't solve big business problems alone.
We're talking about delivering results through done-with-you services. In other words, shifting from doing the "thing" to setting the strategy with the client, collaborating with them on the decision-making, and sharing responsibility for the execution.
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don't fear publishing pricing on your website

Should I Publish Pricing or Rates on my Website?
You're a business leader who wants to build trust with your customers. But you're not sure whether you should share your prices on your website. You worry that this might scare off customers or give your competitors too much information.
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great buyer personas are critical to business success

How to Create Your Buyer Persona [live webinar transcript]
I'm so happy to share this transcript from an SEMrush webinar on Personas that I was fortunate to present. The host, Tristam Jarman, opened the door and I walked through into a wonderful world of friendly faces and great questions. I hope you enjoy. There's a lot a good intel in here.
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the brush off sales awareness strategies marketing outbound

Why Do Customers and Prospects Say No Even When They Mean Yes?
I want to start this by painting a picture. You walk into a store looking for a specific item. You aren’t sure where it would be, whether it’s in stock, or even if it’s necessarily the item you need to solve your problem.
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working collaboratively results in bigger gains, faster

Are you missing out on the most critical digital agency deliverable?
Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn't enough... they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of course, but I think a lot of people miss the biggest point of all.
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mobile users get zero click results in Google

What are Zero-Click Search Results… and Why Should I Care?
A zero-click search result occurs when a user visits Google, enters a search string, and never leaves the Google ecosystem. This typically occurs because they click to YouTube, see an answer snippet, or click a link to Google Maps, etc. It's a huge barrier to searchers clicking through to your site.
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10 Proven Ways to Beat Back Writer’s Block

10 Proven Ways to Beat Back Writer’s Block
You've probably noticed that I'm a huge proponent of content marketing. I don’t just recommend posting articles for the sake of SEO, but more so as a way to start conversations and share knowledge. Most people I meet love this… right up until the moment they sit down and start typing. It’s at this point they realize their minds have gone blank and they don’t know where to start.
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Is it time to look at researcher type visitors through a different lens?
A lot of businesses think that content marketing goes something like this: you write a bunch of articles, post them to your blog, share them in social, and magically see new leads come pouring in. What happens is quite different.
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meta analysis researcher medical marketing 1200

Marketers Should Borrow This Key Technique from Medical Research
About a decade back, I worked with a gastroenterologist who was turning heads in medical research. I had the good fortune of traveling with this man through Europe putting together the presentations he gave to peer researchers.
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contemplating decision making 1200

12 Questions Your Prospects are Asking, Whether They Know it or Not
Ask almost any marketer what customers think about when viewing a website and they’ll tell you it comes down to, What’s in it for me? It's generally agreed that’s the big thing we have to get across. It's incentive to keep reading or to take action. The presumption is that “what’s in it for me?” neatly distils our buyers’ motivations into a very clear question. Or does it?
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purpose is the biggest motivator

It's bigger than that; it's purpose; a reason for being.
People around me know that I’m not afraid to give ‘it’ away. What I don’t think I’ve been very good at is expressing why. In September of 2019, I participated in the Landmark Advanced Course which helped me to gain clarity around this. I’d like to share that why with you here.
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you x ventures 1447894 unsplash

Vendor or Partner: Which Do You Want to Have (or Be)?
I had a chance to speak with a group of my peers recently. Rather than talk with them about the latest search engine optimization trends or lead generation tactics, I asked them a very simple question: were they vendors to their clients, or partners?
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how do people hear about you 1200

What You Need to Know about Links, Citations, and Mentions
As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Links between a High-rise Window Washing business and a Truffles Kiosk aren’t likely to be relevant.
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