Kayak Marketing Blog (5)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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Gutenberg + HubSpot = Super-site on a Shoestring
You may have heard... in the midst of the Christmas rush in 2018, Automattic (WordPress’s parent company) deployed Gutenberg, the new WordPress editor, which freaked out millions of users, and frustrated developers as well.
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Should shares, testimonials, and pie charts go poof?
I have to ask: does Social Proof still hold value? It's one of the concepts internet marketers love to talk about, even bemoan the loss of (share counts discontinued in 2015 by Twitter, for example).
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What does the Gutenberg Editor in WordPress mean for my website?
If you are a WordPress user thinking of updating from version 4.9.8 to 5.0, you may want to read this. Unless of course, you like to get caught napping.
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The Best Web Metric of them All
Every time I see articles that focus on designing for new apps (like Gutenberg, WordPress' next-gen editor), the latest design trends (like flat design), or visuals that are supposedly “outside the box” (meaning non-standardized) I have to roll my eyes just a little bit.
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Get more from Your Discovery Process by Asking More Questions
One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. :) He was obviously joking, but I will freely admit that we spend more time getting to know our clients than they expect.
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My Chat Bot Adventure (with Insights into Automating Lead Gen)
One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young, I think, but also helps to avoid getting too complacent in an ever-changing digital marketing world.
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The 7 Deadly Sins Your Agency Should Never Commit
One of the biggest beliefs we hold at Kayak is that it’s a good idea to tell the truth, even when it hurts. We have put that idea into practice a lot the last couple of years, particularly when it comes to addressing ethical issues we see within our industry.
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Are You Paying Your SEOs to Fail?
I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine optimization (SEO) failure looks like.
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Why Awards Aren’t Always as Prestigious as They Seem, Except When They Are
If you’re searching for a marketing or web firm to help you establish a new online presence, then it makes sense to work with an award-winning firm, right?
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Do Local Businesses Really Need an SEO Retainer?
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are paying a monthly retainer to.
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How to set up a Cookie Policy Alert in HubSpot
By now you've heard about GDPR, the European Union's General Data Processing Rules. If not, you should check out this information (HubSpot's interpretation).
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Growing your business online is like farming. Yes. You read that right.
Spring is just around the corner. (Please let it be around the corner!!) I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout.
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Break Your Own Site Much Lately? SEO Tips
In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility problems, can have as much to do with technical factors as they can content or keyword research.
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Digital marketing is a marathon, not a sprint.
Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it’s more like one of the hardest marathons in the world. What makes it so hard? Let’s break it down.
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Have You Noticed a Change in Google Image Search?
Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to the image or allows you to download it.
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