Kayak Marketing Blog (5)

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.

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My Chat Bot Adventure (with Insights into Automating Lead Gen)
One of the guiding principles behind my firm – and really, my life – is that you need to be willing to try new things. That helps me stay young, I think, but also helps to avoid getting too complacent in an ever-changing digital marketing world.
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The 7 Deadly Sins Your Agency Should Never Commit
One of the biggest beliefs we hold at Kayak is that it’s a good idea to tell the truth, even when it hurts. We have put that idea into practice a lot the last couple of years, particularly when it comes to addressing ethical issues we see within our industry.
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Are You Paying Your SEOs to Fail?
I usually try to focus on solid advice and real world case studies meant to be helpful to business owners, marketing executives, and even other marketers. But today I want to share what search engine optimization (SEO) failure looks like.
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Why Awards Aren’t Always as Prestigious as They Seem, Except When They Are
If you’re searching for a marketing or web firm to help you establish a new online presence, then it makes sense to work with an award-winning firm, right?
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Do Local Businesses Really Need an SEO Retainer?
Back when I first opened up our digital marketing firm, search engine optimization (SEO) was thought of as a niche, technical topic. Now, it’s unusual for me to run into a business owner who doesn’t have some sort of search consultant they are paying a monthly retainer to.
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How to set up a Cookie Policy Alert in HubSpot
By now you've heard about GDPR, the European Union's General Data Processing Rules. If not, you should check out this information (HubSpot's interpretation).
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Growing your business online is like farming. Yes. You read that right.
Spring is just around the corner. (Please let it be around the corner!!) I’ve already planted some seeds for my garden. It’s exciting seeing those seeds sprout.
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Break Your Own Site Much Lately? SEO Tips
In a recent post, I laid out three clear signs you should get a thorough SEO audit of your website. The point of the piece was to show that declining search rankings, or search visibility problems, can have as much to do with technical factors as they can content or keyword research.
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Digital marketing is a marathon, not a sprint.
Marathons are long, hard, taxing and exhilarating races that require immense dedication and perseverance. Online marketing is no different. In fact, I’m even going to go one step further and say that online marketing isn’t just like a regular marathon, it’s more like one of the hardest marathons in the world. What makes it so hard? Let’s break it down.
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Have You Noticed a Change in Google Image Search?
Recently, a few of our more astute connections have noticed something interesting: in many cases, clicking on an image within a Google image search no longer takes you straight to the image or allows you to download it.
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Why So Many SEOs are Chasing Their Tails
Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end up utilizing their platform.
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Are Anti-Spam Laws Going to Get You?
In the old days, somewhere between covered wagons and anti-spam legislation, it felt like it was every man for himself in the fight against the online casinos, Nigerian princes asking favours, and highly suspect 'enhancement' promises.
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3 Signs you Need a Technical SEO Audit
Ever wonder why you aren’t getting as many visits from Google or Bing as you used to? Maybe you just want to double check if that SEO specialist you've been paying is worth the money?
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Is your Secret Fishing Hole Digital?
Technology changes constantly, but people have been people for millennia. From keeping the lid on a fishing hole to not sharing killer good content, human behaviour can be pretty predictable online or off.
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18 Take-Aways from 18 Years as a Marketing Entrepreneur
In December 1999, I walked out of my final agency into life as an entrepreneur. Flush with $700 in my pocket, I saw nothing but possibilities. Before the door closed though, I learned my first lesson…
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