Kayak Marketing Blog (8)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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Are You Getting Stuck on Sticker Prices?
Financial icon Warren Buffett (WIKI) likes to remind investors that the price of something is what you pay for it, while the value is what you get in return. That’s why it’s easy for something cheap to be more expensive in the long run. In fact, prioritizing short-term budgets almost always comes back to haunt you.
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Should I Write or Accept Guest Blogs?
With all the "offers" to guest blog, one has to wonder... does guest blogging have any real value to a writer or a business these days? Does it lead to the good stuff, like generating new opportunities, or is it just a lot of work for questionable gain? Is there any SEO benefit – either in terms of creating backlinks or giving your valuable content to someone else to publish?
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Can You Teach an Old Dog New Inbound Tricks?
As my company has grown into a recognized lead generation firm throughout North America and beyond, I’ve noticed an interesting trend: there are a lot of established businesses who make the switch to inbound marketing but treat it like a New Year’s resolution.
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For love or money: perspectives of a serial giver
I love to give. It's in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It's personal. We're motivated by having a love for the cause.
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What's Better Than a Number One Search Ranking?
Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords.
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Let's Talk About Google's Elephant in the Room
It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.
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Should I Choose Wordpress or HubSpot for my Website?
It's one of the very first questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software. They are often used to free or low-priced subscription options. Let's take a look at what each means.
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Best Practices for Replying to Negative Google Reviews
Negative reviews can be extremely tricky, especially during this time of the year.
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What is the Lightning Bolt Icon in Google Search?
You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up on smartphones and tablets as a tiny-but-noticeable detail in the content you view.
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What's the Difference Between Buyer Personas and Demographics?
As our clients and blog readers will know, Kayak's team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.
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Not Getting Any Leads? This Will Help
Content may be king, but publishing content without structuring it is simply wasted effort. By strategically incorporating links, marketers can encourage click-throughs, improve page quality scores and keep visitors engaged.
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It would be funnier if it didn’t hurt so much
We see blunders all the time in marketing, especially when people try to take shortcuts or listen to bad advice that ends up working against them. No matter what kind of decision you make, though, you can rest easy knowing that someone else has probably done worse.
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The Website ReDesign Crash Diet Phenomenon
Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online.
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Don't Put the Wrong Stamp on Your Website Passport
There is an expression activists use. It’s one I happen to love: Think Global, Buy Local.
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How One Web Developer's Mistake Cost Me A Small Fortune… and Saved My Business
It was 2010, and I was in the midst of recovering from a horrific battle with stage IV cancer. Getting back to work was a challenge, and I was grateful to the staff and clients who stayed with our (then) design firm throughout my battle with the “Big C” then they’ll ever know. Late in the year, however, we ran into a challenge with one of our most important developers.
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