Kayak Marketing Blog (9)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

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Is Google Pardoning Link Spammers?
Google has incorporated Penguin into their Core Algorithm. That's big news. Prior to last week, sites that had deployed black hat SEO strategies such as link farms and similarly shady tactics were penalized. Not any more.
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Ann Smarty on How to Do Keyword Research
Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones.
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Are PPC Firms Playing Your Good Name Against You?
As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients.
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Google Penalty for Pop-Ups in 2017
Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.
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Are You Ready for Environmentally Friendly Web Design?
When it comes the environment, some industries get all the attention. Automakers, energy companies, and chemical manufacturers come to mind. But, we’ve been thinking about starting a new trend in our own line of work. We think it’s time the world opted for environmentally-friendly website design for a change.
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Use The 3 Buckets Strategy To Convert Leads
Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you.
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What Should You Do When a Google Rep Calls?
Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work my company has done for them. As in, why do they need Google to “fix” my account if they’ve been paying for you to help them rank all along?
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26 Billion Reasons You May Consider Linking Out
Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders.
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Google, Have You Abandoned the Faithful?
In September 2015, Google's Mobile Algorithm launched. It was a game changer for Google and small business owners alike.
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Losing Your Social Sharing Counts Could Cost You
It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and quality.
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Your HTTPS Upgrade Could Put Your Search Rank in Danger
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS.
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Rebuild Your Site Without Demolishing Your Search Ranking
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in the middle of an overhaul. Let's do it right.
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Know what you need before you start searching
It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your search results?
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Does Social Posting Still Have a Pulse?
One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those self-syndicated pieces have been so well-received, they’ve generated big views and many new leads.
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Loving Local Directories Again
Given the SEO fallout around web directories of the past, there is a lot of confusion (and perhaps fear) around the use and effectiveness of local business directories, and rightfully so. They were known – once upon a time – as “link directories,” and auto-submitting your URL to hundreds of them for about the price of a bowl of poutine was pretty common.
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