Kayak Marketing Blog (9)

Digital marketing insights.

Sales, Marketing, and Business insights from Randy Milanovic, a Buzz Sumo Top 100 Digital Marketing Influencer.

are ppc firms playing your good name against you 1200x700

Are PPC Firms Playing Your Good Name Against You?
As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients.
Read / Listen
pop up penalty one 1200x700

Google Penalty for Pop-Ups in 2017
Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.
Read / Listen
give tougher penalties for scraping 1200x700

Are You Ready for Environmentally Friendly Web Design?
When it comes the environment, some industries get all the attention. Automakers, energy companies, and chemical manufacturers come to mind. But, we’ve been thinking about starting a new trend in our own line of work. We think it’s time the world opted for environmentally-friendly website design for a change.
Read / Listen
buckets are your friend 1200x700

Use The 3 Buckets Strategy To Convert Leads
Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you.
Read / Listen
hello google calling 1200x700

What Should You Do When a Google Rep Calls?
Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work my company has done for them. As in, why do they need Google to “fix” my account if they’ve been paying for you to help them rank all along?
Read / Listen
linkedin out 1200x700

26 Billion Reasons You May Consider Linking Out
Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders.
Read / Listen
google have you abandoned the faithful 1200x700

Google, Have You Abandoned the Faithful?
In September 2015, Google's Mobile Algorithm launched. It was a game changer for Google and small business owners alike.
Read / Listen
dont lose your likes 1200x700

Losing Your Social Sharing Counts Could Cost You
It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and quality.
Read / Listen
dont let https leave you hanging 1200x700

Your HTTPS Upgrade Could Put Your Search Rank in Danger
This is the second article in our three-part series about how to do a site-wide update without demolishing your search ranking. We’ve previously discussed how to excel when launching a comprehensive redesign; in this post, we’d like to tell you how to successfully migrate your site to HTTPS.
Read / Listen
redesign without resetting 1200x700

Rebuild Your Site Without Demolishing Your Search Ranking
Like a lot of marketers, you keep an eye on your analytics and user flows. And, you’ve probably spotted some inefficiencies in your site. So you might be itching to start a redesign project or you might even be in the middle of an overhaul. Let's do it right.
Read / Listen
make informed decisions right partner 1200x700

Know what you need before you start searching
It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your search results?
Read / Listen
pulse have pulse 1200x700

Does Social Posting Still Have a Pulse?
One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those self-syndicated pieces have been so well-received, they’ve generated big views and many new leads.
Read / Listen
best poutine search 1200x700

Loving Local Directories Again
Given the SEO fallout around web directories of the past, there is a lot of confusion (and perhaps fear) around the use and effectiveness of local business directories, and rightfully so. They were known – once upon a time – as “link directories,” and auto-submitting your URL to hundreds of them for about the price of a bowl of poutine was pretty common.
Read / Listen
hooks blog 1200x700

Are You Sure You Want a Top Spot on Google?
How to maintain your focus when being swarmed by the masses. Nearly everyone we meet is interested in having a number one ranking on Google for their business. But what percentage of those people are really thinking about what that would mean for their business day-to-day?
Read / Listen
big fish 1200x700 1

Big Fish or Big Pond? Search Localization Changes Everything
If you’ve been reading the Kayak blog with any regularity, you probably already know that Google has been making an effort to match buyers with businesses in their own geographic area. This is partly out of consumer preference – who doesn’t like buying local? – and partly as a result of mobile integration, which leads searchers to look for products and services while they are “on the go.”
Read / Listen
All posts