Kayak Marketing Blog | Content Marketing (4)

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.

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Secure Your Own Mask First
If you’ve ever traveled on an airplane, you’ve heard the advice to “secure your own mask before attempting to help another passenger.” That’s a simple reminder we should take with ourselves more often.
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How New Mobile Apps Fail: Shrinking Social Engagement
It is generally a given that a larger number of mobile web users translates into increased social engagement. The notion is incredibly straightforward: when we all have access to Facebook, Twitter, Google Plus and other platforms on our phones and tablets, it’s much easier to comment, interact, and follow our favourite connections.
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4 Reasons Content Scrapers Are Too Stupid to Worry About
Just a few mornings ago, I was contacted privately by a colleague on Google Plus. Knowing that I create a lot of content, books and articles, he wanted to get my opinion on an unfortunate situation. Namely, that he’d caught a competitor “borrowing” content from his site… and by borrowing, I mean lifting it word-for-word (try the Copyscape Checker).
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Is Content Shock Real?
Ever since Mark Schaefer coined the term “Content Shock,” along with the concept behind it, we’ve been getting steady news of its ever-increasing creep. Can’t get search traffic or engagement on your articles? It must be content shock, so there’s nothing you can do…
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Dial In Your Marketing Personas
To make the most of your marketing efforts for 2016, you'll want to focus your efforts on your very best prospects – the ones who are most likely to do business with you soon, and keep buying from you well into the future. Gain insights into what your prospects are looking for with this free tool from the people at KAYAK.
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Blogging, Engagement, and Editorial Calendar Strategy
Your blog is the centrepiece of a well constructed content and lead-generation strategy. But making the most of yours involves more than dashing off the occasional article and posting it online. True content marketing success requires focus, consistency, and an eye towards what’s really important for your audience.
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Yup, You're Stressing Your Clients Out
Somewhere around a decade ago, I was enjoying one of my regular coffee chats with my elderly uncle Wally. He's an exceptional fine artist who has spent 70-plus years painting some of the most incredibly detailed wilderness scenes you'll ever encounter. We generally talked about family, art, business, and people as well.
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90% of All Blogs Aren’t Read. This is How You Join The Other 10%
Last week, Rand Fishkin of Moz released a study by BuzzSumo revealing the engagement data on 757k blog posts. Of those less than 10% actually received links and most received very few views. If you’ve received either, you are one of the lucky few, and it’s likely your content was pretty darn good.
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Are You Shortchanging Yourself One AdSense Click at a Time?
Recently, we had the chance to work with a new client who had a large, user-driven website containing over 8 million different pages. The content was unique and focused, and as a result the client was attracting thousands of visits from searchers every month. In order to monetize that traffic, they had installed Google’s AdSense tool, earning a few cents for each click generated through the ads (earning thousands of dollars per month).
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How to Make PPC Work for Your Company
Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It's not that PPC doesn’t have any value, but it was the ineffective way in which it was sold and delivered and how costs are artifically inflated by those big companies.
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3 Easy and Proven Ways to Scare Away Your Prospects
Is your credibility as a marketer making it harder for you to keep up with the latest jokes and memes? Does it ever feel like too many people are responding to your offers, forcing you to process new sales and service clients when you’d rather be napping?
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5 Critical Criteria for Communicating Credibility
Most of us, as consumers, have reached a point of digital saturation. Information and offers are everywhere, but credible, trustworthy resources seem more scarce than ever. We’re past the point of being skeptical – we actively distrust those we don’t know or have very good reason to believe.
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Who Is Setting the Tone for Your Online Reputation?
Online reputation is a big subject that’s only getting bigger. We have already seen in the last few years that having lots of positive reviews and feedback around your business can encourage business… and that, conversely, even a single bad review can damage it (big time).
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7 Tips For Gathering Content From Your Team
Often, the hardest part of launching a new website or getting a marketing plan off the ground involves getting content from different members of the team or organization. Having multiple perspectives and ideas is helpful, but it can also turn something that seems simple into a herding exercise.
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How Much of the Internet’s Potential are You Wasting?
There is an interesting dichotomy floating around on the Internet. On the one hand, the web (and social media specifically) is supposed to be fostering creativity and individual expression. On the other hand, the partisan and anonymous nature of the Internet is fuelling a stronger and stronger herd mentality. A distance that causes people to act as they were wearing a mask.
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