The Biggest Thing Content Marketers Forget about Sales and Conversions

If you are in the business of producing blog posts, videos, and social content to improve your bottom line, then you’re probably used to watching these key metrics: visits, conversions, and sales.

Is it time to go off road with your social messaging?

Admit it. It’s so easy for your social media feed to descend into random tweets and personal gripes. It's one of the reasons my team and I advocate in favour of establishing an editorial calendar.

The threat of a loss of net neutrality might actually be overblown.

Very recently, the future of net neutrality became a hot topic. The assumption in many circles is that the governing powers in Washington are doing away with the rules that prevent Internet service providers from giving preferential treatment to one internet entity or another.

Should I Write or Accept Guest Blogs?

With all the "offers" to guest blog, one has to wonder... does guest blogging have any real value to a writer or a business these days? Does it lead to the good stuff, like generating new opportunities, or is it just a lot of work for questionable gain? Is there any SEO benefit – either in terms of creating backlinks or giving your valuable content to someone else to publish?

Can You Teach an Old Dog New Inbound Tricks?

As my company has grown into a recognized lead generation firm throughout North America and beyond, I’ve noticed an interesting trend: there are a lot of established businesses who make the switch to inbound marketing but treat it like a New Year’s resolution.

Let's Talk About Google's Elephant in the Room

It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates.

Should I Choose Wordpress or HubSpot for my Website?

It's one of the very first questions we get, especially from those looking at the monthly subscription fee for HubSpot Marketing software. They are often used to free or low-priced subscription options. Let's take a look at what each means.

What is the Lightning Bolt Icon in Google Search?

You’ve probably noticed a small Lightning Bolt icon that’s been showing up all over the web. You see it in search results and social media posts as well, popping up on smartphones and tablets as a tiny-but-noticeable detail in the content you view.

Google Penalty for Pop-Ups in 2017

Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content.

26 Billion Reasons You May Consider Linking Out

Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders.

Losing Your Social Sharing Counts Could Cost You

It is common to overlook the social sharing counts on your pages when you’re moving from one domain to another or migrating to HTTPS, particularly on blog posts. Those little numbers beside the icons may seem trivial, but social proof remains a key indicator of reputability and quality.

Does Social Posting Still Have a Pulse?

One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those self-syndicated pieces have been so well-received, they’ve generated big views and many new leads.

So You Want To Build An App Do You?

Then you'll want to be aware of two critical decisions you'll need to make. By virtue of our work with content marketing and lead generation, we often find ourselves working with software companies. Typically, they are interested in having us create sales funnels that help them attract prospects, educate them about the benefits of a given software solution, and then convert them into users.

Aren't Social Ads Really Anti-Social?

Given that the Kayak marketing team puts so much faith in the power of social, people are sometimes surprised to find out we think of adverts in social media to be the online equivalent of a playing a country music song at a dance club.

3 Steps to a Stronger Personal Brand

Recently, I earned my 35,000th social media follower. If you are one of the internet famous set, you might not be impressed those numbers. Although they are significant for me, it’s true that lots of influencers have much bigger networks than I do (and non-influencers have considerably fewer). But, if the size of my following doesn’t blow you away, the kind of engagement I get might.

Digital marketing insights.

Insights from Randy Milanovic, awarded Buzz Sumo's Top 100 Digital Marketing Influencer.